Phuong My: Born in Vietnam, Beyond Vietnam

By March 5, 2016Fashion

Tran Phuong My was born in 1988 at Ho Chi Minh City, Vietnam. Having studied and graduated with honors from the Academy of Art University in San Francisco, Phuong-My has pursued perfection in all aspects of her fashion career.

From the design and production process through to client service, the smallest details are obsessively pursued. Rather than accepting the limitations of local fabrics available to other local designers in Vietnam, Phuong My established a very clear strategy for her own brand. PHUONG MY’s fabric production is entirely outsourced to select partners in Paris, Milan and Hong Kong, thus providing the optimum blend of both materials and exclusivity that has proven to be so successful for the brand.

PHUONG MY’s greatest inspiration comes from the exquisite virtue of Asian women, who are at the same time fervent and feminine, bold and delicate. Behind their dainty grace, there lies brilliant compassion and admirable strength. With beautiful, striking silhouettes and made from the most exclusive luxury fabrics, designs of Phuong My always embrace the feminine figure of the Orient and make women feel confident about themselves.

PHUONG MY is also collaborating and featuring with various stylists and magazines in the Americas and Europe, such as Club Magazine-Venezuela, Vogue-UK and Vogue-Italia to expand the visibility of the brand.

The 26-year-old is also an accomplished tailor who is able to create pieces that move like poetry and don’t restrict a woman does she goes about her day. Phuong My says, “Most of the cutting, I try to fit for the woman I have in mind. When I design, I don’t only think that she’s going to a party. But I will think, how is she going to the party, how would she sit and step out of her car, how would she take her first drink. Those [thoughts] would inspire the cutting of the collection. If she sits with one leg crossed, I want the fabric to fall down one leg elegantly. You wouldn’t want it so tight that she has trouble when she sits.”

This mature approach to design has resulted in gorgeous collections that has caught the eye of many fashion insiders. In less than two years of building her brand, Phuong My has been featured in international magazines like Vogue Italia and British Vogue and has established herself in Vietnam, Singapore, Shanghai, and Paris.

Phuong My’s designs are full of femininity and elegance with signature emphasis on the waistline and hip accentuating silhouettes.