FRENN was founded in 2013 by Helsinki-based fashion and textile designers Antti Laitinen and Jarkko Kallio. They decided to put their experience in fashion, PR, and menswear together and pair up with each other.
They interviewed 20 men who are not related to the fashion industry. They asked them what they would like to have to get into the mindset of their potential customers.
Finally, the two designer gave birth to FRENN that takes its inspiration from Helsinki and its off-the-beaten-path ambiance. It’s a twilight zone of urban life and raw nature.
If there’s one word to describe Helsinki and its people, it’s real. They say what they mean. They do what they say. They still have a sense of humor; they’re a fun bunch. But an innate honesty informs everything they do.
FRENN creates comfortable, casual, tailored menswear that are expertly detailed and ethically produced. The spirit is Scandinavian, with a strong independent streak. Further more, quality fabrics are sourced from suppliers in Italy, Austria, Spain and Portugal, utilizing organic and Öko-Tex Standard 100-certified materials as often as possible.
Their design features sharp contemporary urban apparel, which underlines and emphasizes man’s true beauty. They create laid-back, tailored menswear to keep men looking sharp through all the quirks of real life. Their spirit is Scandinavian, with a strong independent streak.
FRENN have 2010 likes on Facebook, 1126 followers on Instagram, still quite a new brand to the people in the United States